Contextual Targeting

Deliver smarter, more relevant ads by aligning your message with real-time real estate trends, viewer behavior, and content context — all without using personal data.

Contextual CTV Ad Delivery

Right ad. Right place. Right moment.

We deliver ads on Connected TV platforms — smart TVs, OTT apps, and streaming services — with advanced targeting based on behavior, location, and content context.

Features:

📈 CTV viewership is growing. Urbani makes sure your message shows up where attention is highest.

Contextual Resonance Unlocks Better Outcomes

To stand out in the attention economy, your ad creative needs to transition engagement from programming to your brand.

Put performance first

Contextual ads are up to 40% more memorable and are 2–3 times more likely to result in conversion.

Avoid negative impact

IAS (Integral Ad Science) reported that 42% of advertisers experienced “reduced brand equity” from playing ads next to unsuitable content.

Ensure Your Budget Goes Further By Increasing Ad Impact

Contextual resonance leads to positive attention for your ads. Positive attention increases brand-lift, long-term recall, and cuts cost per engagement

Target by emotion or genre

Users expect personalization — and gravitate toward brands that make them feel understood.

BrandDiscovery allows advertisers to target content to the scene-level, giving your ads the best possible chance to get noticed.

Fortify brand security

Brand marketers understand that ad placement is crucial — it shapes and communicates their brand’s values.

BrandDiscovery gives you the tools to avoid risky scenes featuring topics like profanity, substance abuse, or violence.

Elevate consumer awareness

Campaigns that resonate with consumers are more engaging and create a halo effect that enhances outcomes.

BrandDiscovery allows you to optimize your spend on CTV (Connected TV) and ensure a full-funnel improvement in campaign performance.

Keep ads relevant, no matter the scale

Searching for inventory across multiple DSPs, SSPs, and direct deals can be complicated by divergent data standards.